We believe that using cosmetics should be easy and fun. It should make people happy, beautiful and feel better, while doing good for the environment. By buying our products, you also support Finnish work.
What do we have?
- Over 100 stores where our products have been sold
- 4 countries where our brands are sold
- Access to Finland's most important retail chains
- Multiple online stores
How we work
- Social media support
- Training of dealership staff
- Beauty advisors for in-store events and launches
- Influencer collaboration
Why join us?
We believe that using cosmetics should be easy and fun. It should make people happy, beautiful and feel better, while doing good for the environment. By buying our products, you also support Finnish work.
Facts about us
- Finnish family business
- Strong, positive and innovative leadership
- Values that support the future
- Growth-oriented staff
- Multiple sales channels
- A solid and sustainable brand portfolio
As an importer
- We offer an extensive distribution network
- We organize new product launches and marketing
- We take care of sales promotion
- We keep track of sales figures and goals
As an export partner
- We ensure sufficient inventory balance
- We provide comprehensive marketing materials
- We help support sales
- We introduce innovative products to maintain customer appeal
4 values that drive us forward
1. Respect
In all our decisions, we want to design and manufacture products, taking into account that people, animals or nature do not suffer. All our products are vegan, cruelty-free and allergy-friendly. In packaging design, we strive to choose materials that have the least possible impact on the environment. We believe that even small actions can have a positive impact. We respect our customers and partners. We respect that everyone has the right to be who they want: their own individuality, their own style and their own attitudes are important. Every living creature is important and meaningful.
2. Passion
Our team is particularly passionate about designing the brand’s products and story. The love for beautiful things runs deep in our hearts and we hope that it is reflected in our products. Each product category has its own story. Each product category has its own inspiration, both in the name and in the appearance of the product. They all tell a story about the life at the time or life situations when the collection was born. The story involves events and people, places and cities around the world.
3. Renewal
We have the ability and willingness to create new things, but also to renew ourselves from time to time. We want to offer our customers the best quality and value for money. We closely follow trends and, as is our custom, we are one step ahead of others when we create new things for the market. We are able to act quickly and flexibly. Our motto is if we get an idea today, it will already be part of our story tomorrow.
4. Customer satisfaction
Customers are naturally important to us. If there are no customers, there is no us. We want to take into account customers' wishes, hear feedback and learn from challenges. We strive to continuously develop our operations towards a more customer-oriented operation. Our goal is to be a part of our customers' lifestyle and not just a one-time visit in their makeup bag.
